Brand Builder & Narrative Expert Translating Strategy into Stories That Convert Across B2B, B2C & D2C

Harnessing AI to Accelerate Strategy, Spark Ideas, and Scale Results.

Hi! I’m a marketing executive with 15+ years creating brands that cut through the noise and stick. I’ve scaled ecommerce sales 800%, won seven-figure enterprise and defense contracts, and built women-first communities that convert followers into loyal customers. A published author and event creator, I blend narrative strategy with measurable growth to help companies define their voice and own their space. I excel in transforming complex ideas into audience-focused stories that power marketing campaigns and strengthen engagement. I deliver clarity, resonance, and results across industries.

▪️ Turned a struggling ecommerce brand into profitability – scaled orders by 800% at SWAK Designs in under two years.

▪️Secured enterprise credibility, winning seven-figure contracts with Fortune 50 firms through strategic brand management.

▪️Authored and launched a bestselling book (Soul Archaeology, Hachette 2023) – debuted #1 Audible Self-Esteem and #3 Amazon.

▪️Built women-first communities at scale – grew digital following to 200K+ and created live retreats with $100K+ sponsorships.

▪️Delivered measurable marketing ROI, driving +59% email open rates, +9% social conversions, and moving brands from 3rd-page SEO rankings to 1st.

▪️Implemented AI and automation to optimize end-to-end marketing operations, enabling teams to focus on strategy while improving campaign performance, audience insights, and bottom-line impact.

Core Competencies

Brand Development & Positioning • AI-Driven Marketing Strategy • Budget Management • Market Research • Thought Leadership • Digital Marketing & Performance Management • Content & Communications Strategies • Revenue Growth • Generative AI • Multi-Industry Fluency • SEO & Web Strategy • Experiential & Events Marketing • Customer Experience & Retention

Portfolio / Case Study

Professional Overview

Content & Community

  • Authored Soul Archaeology (Hachette, 2023), debuting #1 on Audible Self-Esteem and #3 Amazon category rankings.

  • Built a multi-platform digital following of 200K+, converting consistently to subscribers, customers, and event attendees.

  • Founded and scaled women-first live retreats with $100K+ in brand sponsorships from consumer partners like NYDJ.

  • Featured as a writer and speaker across outlets including Women’s Health, Shape, People, and major podcasts, amplifying reach through collaborations with influencers reaching 23M+ followers.

Scaling & Growth

  • Transformed a struggling ecommerce brand, scaling online orders by 800% in under two years and driving the company to profitability.

  • Expanded wholesale and B2B sales channels by 470% and increased retail sales by 218% through digital campaigns and Amazon integration.

  • Consistently delivered measurable ROI — improving email open rates by +42–59%, boosting social conversions by +9%, and moving brands from 3rd-page SEO to 1st-page rankings.

Enterprise & Market Credibility

  • Secured seven-figure enterprise contracts by shaping brand narratives and go-to-market positioning that earned trust with Fortune 50 firms.

  • Developed high-stakes proposals and pitch decks valued at $500K–$2M, successfully advancing bids and funding opportunities.

  • Partnered directly with executives and founders to translate complex ideas into clear, compelling business strategies and investor communications.

Brand Turnarounds & Early-Stage Growth

  • Increased sales 30% and led a fashion-tech startup to acquisition through targeted digital campaigns and UX redesign.

  • Directed national creative strategy for a global entertainment brand, boosting B2B bookings by 40% and pioneering early social loyalty programs.

  • Led agency rebrands and integrated campaigns that increased inbound prospects by 400% and doubled client conversions within three months.