Hi! I’m Sarah.
Most marketing executives are either strategic or tactical -
I do both. I make hard things simple and messy things strategic.
For 15+ years, I’ve built my reputation walking into complexity (strategy with holes, undefined positioning, underperforming campaigns) and creating clarity.
I see how all the pieces fit together.
Which means I can build a roadmap and execute what’s needed to drive results.
My superpower is finding the story that cuts through the noise and turning complicated ideas into stuff people remember and brands people buy from.
Whether that’s translating complex tech into human language, positioning women-centric brands in crowded markets, helping founders clarify their vision, or creating communities on AND offline that people want to be a part of…
I operate at the intersection of creativity and performance, where emotional resonance meets measurable results.
My Core Expertise:
How I do the work that actually drives results.
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Brand strategy (build, refine, reposition)
Competitive positioning and differentiation
Messaging frameworks and narrative clarity
Brand voice and identity systems
Go-to-market positioning
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Content strategy and planning
Multi-channel content systems
Content distribution strategy
Creative direction (visual, video, editorial)
Photoshoot direction and production
Video content direction
Podcast development and content planning
Visual and graphic design
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Strategic partnerships and co-marketing initiatives
Influencer and creator collaborations
Affiliate and partner marketing
Revenue channel development
Integrated partnership campaigns
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Conversion copywriting (sales pages, funnels, landing pages, presentations, decks, and marketing collateral)
Email copywriting (campaigns and lifecycle)
Campaign messaging (offers, angles, hooks)
Brand voice and messaging development
Editorial and long-form writing
Short and long-form blogging
Online and print articles and publications
Scripting, voiceovers, and speeches
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Audience building across social and email ecosystems
Community strategy and long-term growth
Engagement systems that drive retention and loyalty
Audience → customer conversion pathways
Owned audience monetization
Digital communities
Paid and subscription-based community creation, management, and growth
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Event and retreat strategy
Live experience design and programming
Event production and execution
Sponsorship strategy and revenue generation
Brand activations and in-person experiences
Audience → in-person conversion
Where I’ve Done the Work
Across consumer and lifestyle brands, founder-led businesses,
and complex environments requiring a human touch.
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eCommerce and DTC brands
Fashion, wellness, and lifestyle brands
Content-led consumer businesses
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Audience-driven brands and ecosystems
Community-based businesses (digital and in-person)
Live experiences, events, and retreats
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AI and machine learning environments
Aerospace and defense contexts
Enterprise and B2B organizations
Government and contract-based work
Cross-functional, stakeholder-heavy teams
Technical products requiring translation to market
Full Stack Capabilities
Growth
▪️ Conversion rate optimization
▪️ Funnel strategy
▪️ Customer journey optimization
▪️ E-commerce growth
Operations
▪️Marketing function buildout
▪️Campaign planning & execution systems
▪️Workflow & process design
▪️Cross-functional coordination
▪️Vendor & resource management
▪️Budget ownership
▪️Performance tracking & reporting
Lifecycle
▪️Lifecycle marketing (lead → retention)
▪️Email marketing (campaigns, automation)
▪️CRM & segmentation
▪️Retention & re-engagement
▪️List growth
AI
▪️AI-assisted content & campaigns
▪️Workflow automation
▪️Marketing process optimization
▪️AI for audience insights
▪️Scalable content systems
Digital
▪️Social media strategy (organic + paid)
▪️SEO strategy (content-led)
▪️Website strategy & optimization
Strategic Communications
▪️Executive & stakeholder messaging
▪️Proposal development (enterprise & government)
▪️Investor communications
▪️Technical → commercial translation
▪️White papers & strategic documents
▪️PR & media strategy
TL; DR
I’m a Turnaround & Clarity Operator
I diagnose what’s not working, create clarity where there isn’t any, and align brand, content, and channels into systems that actually drive results.
I don’t just build strategy, I make it executable.
Proof, Not Just Positioning
Case Study: How I designed and executed a full-stack campaign that converted audience, authority, and content into measurable results, landing #1 and #3 rankings on Audible and Amazon.
Less than 2% of first-time authors are able to secure a traditional publishing deal... I did.
The success of a book depends on the author’s ability to build and execute their own marketing engine.