65% of women wear above a size 14. Is your brand talking to them?
If you are a brand who would like to better engage their current plus size customers, or you would like to add plus sizes to your range, my full-service, creative marketing solutions can help.
I offer authentic, narrative-centric, content-rich solutions that are digital and social media based. Whether you currently have a marketing team [I can collaborate with them] or you would like to outsource your plus marketing strategy, I’ve got you covered. From idea to execution, start to finish. Here are just a few of the things I can do for you:
In 2004 I launched the social media program for an international brand of women’s entertainment before people even used term "social media" and then created a peer-to-peer, member-rewards system designed to promote online brand evangelism in social channels.
In 2009 I led media tours to world-renowned journalists about an $8 billon hotel-casino conglomerate in Las Vegas wearing a hard hat. They broke company policy and positioned me as corporate spokesperson in interviews with FOX News and NPR.
I whipped a struggling plus size brand into shape, giving it a new look, brand voice, marketing identity and contributing to general business overhaul- doubling sales within the first year.
Let me put my fourteen-plus years of experience to work for you!